Since 1988, the Guild has continued to provide solid statistics to advertisers looking to target the gay community. Surveys are conducted every four years to continually assess the demographics of this market.

Currently, the Guild provides an easy, reliable way for advertisers to reach the most lucrative and trend setting segment of the gay community. Since there are stringent requirements to becoming a Guild member (audited circulation, top market, newsworthly, quality color capability, independent survey of the readership every four years) advertisers can be assured that their ads are being printed in quality papers.