The NGNG Reader is...

4.0	times more likely to be online 20 or more hours a month...
6.5	times more likely to make a purchase online in the last 30 days...
5.6	times more likely to earn $100,000 or more...
3.4	times as likely to have a household income of $250,000 or more...
4.7	times more likely to take a Flight for Business...
3.4	times more likely to take a Flight for Vacation...
7.0	times more likely to purchase 20 or more Compact Discs...
4.4	times more likely to purchase 20 or more Paperback Books...
3.8	times more likely to Rent a Vehicle...
7.6	times more likely to buy 20 or more Hardcover Books...
5.8	times more likely to Bank Online...
3.6	times more likely to own Mutual Funds...

... than the Average American — according to the 2000 Simmons Market Research Bureau Survey.

The Profile of the NGNG readership is the exclusive peroperty of The National Gay Newspaper Guild. No use or quotation of this study from its content may be made by anyone without the permission of a Guild member or an authorized representative.

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