86% male	14% female
	18-34 26%	35-44 36%	45-54 24%
	67.1%  have graudated a 4-year college or more.
	21%  have master's degrees.
	8%  have doctoral degrees.
	88%  are employed.
	60%  professional / managerial.
	20%  are employed in top management.
	$47,600  Average individual income.
	69%  have individual incomes over $30M.
	40.5%  have individual incomes over $50M.
	$66,700  Average household income.
	84%  have household incomes over $30M.
	55%  have household incomes over $60M.

National Gay Newspaper Guild Readership Statistics
Number of last 6 issues read or looked at:	5 (mean)
Total amount of time spent with last issue:	51 minutes (mean)
Total readers per copy:	2.1
Combined NGNG circulations:	329,550
Combined NGNG readerships:	753,000

Impact Advertising has on National Gay Newspaper Guild Readers
94%	Likely to use a product or service advertised.
89%	Likely to purchase products or services of national businesses advertised.