This section of our site is a collection of articles containing tips and trends in advertising to gay consumers and articles that feature Rivendell Media in the news. Please select from the following links:
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| Recently In The News |
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"Slower growth pacefor gay magazines"
Heidi Dawley, Jun 15, 2007
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"Gay media grows faster than mainstream"
MarketWatch, Jun 4, 2007
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"Ad growth rate for LGBT press three times that of mainstream press"
Advocate.com, June 07, 2007
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"Advertising In Gay Media Growing Three Times Faster Than Mainstream Media, 2006 Gay Press Report Finds"
PRW Holdings, June, 2007
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"Gay ad revenues up"
Business Briefs, June 05, 2007
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"Alternative publications thrive"
Daily Press, June 5 2007
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"Dunkin' Drives, Beer Does A Body Good, Gay Spend Up"
AdRants, June, 2007
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"Gay and Lesbian index to reveal significant facts on the segment"
Travel Daily News, June 14, 2007
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"Gay Media Ad Spend Tops $223 Million"
MediaPost Communications., Jun 5, 2007
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"Gay Press Ad Spending Growing Quickly"
eMarketer Inc., June 07, 2007
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"Record Gay Media Ad Spend In 2006"
AccuraCast, June, 2007
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"Community Marketing, Inc. to Release Ground-Breaking Gay and Lesbian Consumer Studies"
Community Marketing, Inc., May 22, 2007
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"Gay Mags Aren't, GLBT Titles Suffer Ad Erosion Amid Stable Readership"
by Erik Sass, Tuesday, Nov 21, 2006
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"More marketing aimed at gay consumers"
USA TODAY, Nov, 2006
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"ADVERTISERS OUT OF THE CLOSET WITH GAY-THEMED ADS"
Reuters, August 25, 2006
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"A NEW AD ADAGE: SAME SEX SELLS"
Time Europe, July 30, 2006
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"GAYS SEE MORE ADS FOR THEM"
FortWayne.com, July 17, 2006
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"FORBES VIDEO CLIP: "SEEING GOLD AT THE GAY GAMES"
Forbes.com, July 17, 2006
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UPDATE: SPONSORS FLOCK TO GAY GAMES
CNNMoney.com, July 11, 2006
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STILL ADVERTISING TO GAYS, FORD UNDER BOYCOTT AGAIN
New York Times, March 15, 2006
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SPOTLIGHT ON SAME-SEX MARRIAGE HELPS PUSH AD SPENDING
Exodus Media, March 22, 2005
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AUTOMAKERS SEEK NEW ADVERTISING FOR GAYS
Automotive News, April 18, 2005 |
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GAY MEDIA SWINGING....UP
Business Week, April 26, 2005 |
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THE RAINBOW CONNECTION
Broadcasting & Cable, July 25, 2005 |
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THE INTERNET TRAVELER
LA Times, August 21, 2005
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FORD COMES CLEAN ON AD PLANS
Brand Week, December 7, 2005
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FORD HALTS SOME ADS IN GAY PUBLICATIONS
Live Journal, December 7, 2005
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BUILT FORD TOUGH?
Pride Source, December 8, 2005
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FORD TALKS WITH GAY LEADERS
Washington Post, December 13, 2005
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MARKETERS TO QUEERS: GLAAD TO MAKE YOUR ACQUAINTANCE
AEF, December 2005
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GAY PRESS ADS DROP SLIGHTLY, GAY THEMES RISE
Commercial Closet, October 12, 2002
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| Press Releases |
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SPOTLIGHT ON SAME-SEX MARRIAGE HELPS PUSH AD SPENDING IN GAY MEDIA TO FOUR-YEAR HIGH, 2004 GAY PRESS REPORT REVEALS
Rivendell Media | Prime Access, Inc. | March 21, 2005 |
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| Advertising Tips and Trends |
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Avis Effort Targets Gays and Lesbians
Advertising Age, May 19, 2003 |
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Coming Out in Print
American Demographics, February 2003 |
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Where the Boys Are, Where the Girls Are: Travel Industry Vying for GLBT Market
DiversityInc.com, March 5, 2003 |
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A Welcome Mat for Gay Customers
The New York Times, Friday, August 17, 2001 |
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A Natural Marketing Alliance Finally Takes Some Tentative Steps: Gays and Sports
The New York Times, Monday, July 9, 2001 |
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A Campaign for AIDS Drug Adds Warning
The New York Times, Thursday, May 10, 2001 |
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Rethinking Gay Media's Place
Advertising Age, February 26, 2001 |
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Absolut Customizes a Campaign to Salute The Gay and Lesbian Alliance Against Defamation
The New York Times, Thursday, February 22, 2001 |
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Coors Hikes Spending on Gay Ads
Advertising Age, March 27, 2000 |
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Propecia Aims $2 Mil Push at Gay Men
Advertising Age, March 20, 2000 |
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Are Gay People More Affluent Than Others?
The Wall Street Journal, December 30, 1999 |
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But Brewers Employ In-Your-Mug Approach
The Wall Street Journal, Tuesday, June 29, 1999 |
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Cracking the Gay Market Code: How Marketers Plant Subtle Symbols in Ads
The Wall Street Journal, Tuesday, June 29, 1999 |
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Ads Targeting Gays Rely on Real Results, Not Intuition
Advertising Age, June 22, 1998 |
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Gay Print Media Ad Revenue Up 36%
Advertising Age, October 6, 1997 |
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D.C. Gay Paper to Try Local Weekly in N.Y.
Advertising Age, October 6, 1997 |
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A Campaign Urges Gay Men and Lesbians to Resist Tobacco Ads
The New York Times, Wednesday, June 4, 1997 |
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Display Advertising: A Realistic Approach to Advertising in the Gay Press
The Specialist, June/July 1996 |
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United is 1st Major Airline to Target Gays |
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The Gay Market: Substantial Spending Power
Giftware News |
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Gay Newspapers Reach Target Market
Giftware News |
