Established Experts

We are the established experts in LGBT media planning and placement for print, digital and mobile platforms. We have been helping Advertising Agencies and Companies nationwide to maximize their advertising spend by targeting the LGBT segments that matters most to them. Rivendell Media provides a complete picture of all the available outlets and houses all the major research Agencies and Clients would need to pitch and service their clients and customers making it simple easy and most of all profitable to reach the LGBT consumer.

Understanding the Nuances

We make it our mission to understand the nuances of gay media consumption and consumer behavior based on region, income, relationship status, buying habits, cultural interests, age, and other factors.

And we have longstanding relationships with the LGBT publications and platforms you want to be in.

Most importantly, we know how to reach the tastemakers and influencers you most want—whether it’s through digital, print, broadcast, or app-based platforms. Because we make a point of knowing precisely how, when, and where they consume media. So we can deliver valuable research insight directly to you for the best results.

The LGBT market spends more than $917 billion annually

We can develop a marketing strategy that will help elevate your brand into a more meaningful and profitable position within the LGBT segments you choose.

Press/News Media

RECENTLY IN THE NEWS This section of our site is a collection of articles containing tips and trends in advertising to gay consumers and articles that feature Rivendell Media in the news.

Click to view more

Clients

SOME OF OUR CLIENTS

MediaVest
The Richards Group
Tinsley Advertising
MEC
Lowe and Partners
JWT
AbelsonTaylor
Mullen
MediaCom
The Mixx
Merkley & Partners
Starcom
PHD Worldwide
Lord & Lasker
McCann Torre Lazur

Walton Isaacson
Leo Burnett Worldwide
Busch Media Group
The Martin Agency
R&R Partners
ZenithOptimedia
MediaCom
DDB
Iconic Media
TBWA\CHIAT\DAY
Fallon
Mindshare
Universal McCann
Saatchi & Saatchi
Hudson Media Group

Universal Music Group
Time Warner
Ogilvy & Mather
SPI Marketing
BBDO
DOG AND A DUCK
OMD
FHI 360
Optimedia
Carat
TM Advertising
GroupM
UniWorld Group
Draftfcb
Macy's

Clients

MEDIA AD BUYS WITH

Bristol-Myers Squibb
Key West / Monroe County
Gilead Pharmaceuticals
ABC Family
Advantage II/K9 Advantix II
Allstate
Amtrak
2(x)ist
Cottonelle
Pfizer Pharmaceuticals
Amazon
Esurance
Diageo
Orbitz
Target

TNT
HRC
ViiV Healthcare
LA Tourism
Logo TV
Johnson & Johnson
MillerCoors
Olivia
KY
MGM
Showtime
HBO
Verizon
Pernod Ricard
Mercedes Benz

Merck
Universal Music
Lexus
US Bank
US Airways
Walgreens
Visit Sweden
Philadelphia Tourism
GlaxoSmithKline
American Airlines
Travelocity
Camel Cigarettes
Wells Fargo
and more…

Interview Video

An interview with Todd Evans, CEO and President


Click here to learn more about Todd Evans, CEO and President

Todd Evans has been involved with the gay and lesbian press for many years, first working for and then taking over as President and CEO of Rivendell Media.

Rivendell, founded in 1979, represents most gay and lesbian publications and web properties in the United States and Canada for national advertising. In 2001, Todd purchased Q Syndicate, the leading content provider for gay and lesbian media, and he maintains a partnership in that company to this day. Todd is also publisher of the gay media industry newsletter, Press Pass Q. As the leading expert in gay and lesbian media, Todd brings his incomparable level of experience to both clients and publications alike.

Media Placement

Rivendell Media applies extensive market research and trend awareness to develop highly targeted media strategies. Giving you informed recommendations and helping you plan campaigns for maximum success. Each campaign is custom designed with the right mix of print, digital, and mobile channels based on your needs, whether you want to focus on a key demographic or regional market, or you want full nationwide coverage. You can leave the hard work to us and watch the results.

WE TRACK ALL NATIONAL ADS IN EVERY GAY, LESBIAN AND HIV/AIDS PUBLICATION IN THE US AND CANADA

We can develop a marketing strategy that will help elevate your brand into a more meaningful and profitable position within the LGBT segments you choose. Our Competitive tracking reports are found no where else and provide you insight to what other companies are doing in your category of interest. These reports are updated daily and by quarter and year providing a complete picture of what is actually being placed in LGBT or HIV/AIDS media now or in the past.

Company Overview Video

An overview of our services


How We Work

We make a point of keeping your media buy simple, fast, and streamlined. Providing you with art-specs, tear-sheets, screenshots, and deadlines for review. Because we work directly for the publications and digital properties we represent, our rates are guaranteed to be the lowest available and are always agency commissionable. Our billing is simple and easy and can be customized to meet your needs. This means you get easy access to every lgbt oriented print, digital and mobile publication or platform that matters through a single rep with one bill.

Company History Video

An animated story of how we became who we are today


Marketing Consultation

YOU DON'T NEED TO HIRE A SPECIALIZED CONSULTANT.
We work in an objective, consultative way to provide you with informed marketing recommendations based on our extensive experience in the gay media space. As part of our standard service offerings we house extensive, independent market research regarding media consumption trends in the gay community. While in many other sectors it’s true that print is losing audience to digital properties — studies show that print is still king in actual LGBT media consumption. We also leverage 40 years of expertise to help you make the most effective media buys based on a wide range of parameters. Most marketing consultation is free.

Ad agencies and corporations trust Rivendell Media as their go-to expert for gay media placement.

We can develop a marketing strategy that will help elevate your brand into a more meaningful and profitable position within the LGBT segments you choose.

Custom Research

Market Research Services for Rivendell Media’s Clients

Rivendell Media is proud to present the services of our strategic partner, Community Marketing & Insights (CMI). Founded in 1992 and based in San Francisco, CMI has served industry leaders around the globe with LGBT consumer market research services, strategic consulting, and corporate training.

CMI pioneered LGBT market research over two decades ago, and is the only firm to have produced comprehensive reports on an annual basis since 1994, providing our clients with valuable trend-tracking insights. We have supported the research and development needs of many of the leaders in LGBT marketing. More >

Custom Research

Market Research Services for Rivendell Media’s Clients

Many firms are now pitching “LGBT market research.” However, there is a significant difference in what is offered, and the practicality of your expected results. Our research panel comprises over 70,000 qualified LGBT consumers from across the USA and around the world. Many of our surveys yield results from over 1,000 participants, far beyond what is considered statistically significant. CMI has produced over 300 LGBT surveys, as well as producing focus groups and advisory boards. Community Marketing’s LGBT consumer research panelists have been recruited over the past decade from the leading gay publications, websites, and events, and/or are members of leading LGBT organizations. In other words, they are the consumers that marketers can reach with your marketing messages. More >

Custom Research

Market Research Services for Rivendell Media’s Clients

Research has proven to be among our clients’ most cost-effective investments into LGBT outreach, as it informs your messaging, imagery, offer, product development, etc. and provides valuable feedback on past, current and prospective initiatives. In cases of tracking market position and growth, surveys can provide a benchmark against which future growth can be measured.

Custom Research

Market Research Methodology

For any project, we confer with our clients and select the most appropriate combination of these proven methods:

Custom Web-Based Surveys  ;>
Survey Cross-Tabs  ;>
Focus Groups  ;>
Surveys: Field, Exit, Phone Interviews, Customer Service  ;>
Educational Workshops, Seminars and Training  ;>

Custom Research

Custom Web-Based Surveys

We craft in-depth surveys to reveal unique information that applies specifically to your market and your competition. We build the surveys using state-of-the art software, and distribute them via our own proprietary, and highly qualified, panel. Our reports contain the resulting data, analysis, key findings, and recommendations based not only on the numbers, but also includes insights and experience gained over 22 years of LGBT market research.

Custom Research

Survey Cross-tabs

Cross-tabs are subsets of the full research data (see above), specific to a targeted demographic, geographic region, etc. Cross-tab reports are full data reports including charts, summaries, key findings and recommendations. Examples of cross-tabs may include lesbians, high income, LGBTs with children, senior LGBTs, etc. Cross-tab reports help our clients identify growth potential, sensitivity issues, motivations, etc. that may be unique from the full field of survey participants.

Custom Research

Focus Groups

We pre-qualify candidates using our survey software, then hone in on a focused cross section of customer experiences. We facilitate sessions of 8 to 12 participants in dedicated venues in our clients’ key markets such as San Francisco, Los Angeles, New York City and others as required (you’re welcome to observe). Savvy LGBT consumers provide qualitative depth and perspective to what we learn from quantitative surveys. “Virtual” focus groups via the internet may also be of interest, to reach and understand the motivations and perspectives of LGBTs not living in urban centers.

Custom Research

Field Surveys, Exit Surveys, Phone Interviews, Customer Service Surveys

These methodologies further round out our understanding of your gay and lesbian customers, taking advantage of specific timing, places and situations that can reveal important intelligence.

Custom Research

Educational Workshops, Seminars and Training

Beyond research as a means of preparation, planning and positioning, CMI offers educational and training workshops for our clients’ executives, sales and marketing teams, investors/stake holders, and front-line personnel. We also present at regional and national meetings, conferences and conventions.

For questions, or more information about your research, development or training needs, please contact:

Todd Evans at Rivendell Media
908-232-2021 | todd@rivendellmedia.com
Tom Roth at Community Marketing
415-437-3800 | tom@communitymarketinginc.com

Custom Research

Ad Campaign Research Options: MAXIMIZE THE RESULTS OF YOUR CAMPAIGN

Rivendell’s longtime partnership with Community Marketing & Insights – the leading LGBT research company gives you many simple options – to support the LGBT communications initiatives of companies pursuing the LGBT market.

Community Marketing & Insights (CMI), founded in 1992, is a full-service LGBT researcher that has produced market studies for leading brands such as Wells Fargo Bank, Johnson & Johnson, Hawaiian Airlines, Hallmark, DIRECTV, Target, The Walt Disney Company and many more. CMI operates its own proprietary, community-representative panel of over 70,000 LGBT consumers.

Custom Research

Ad Campaign Research Options: MAXIMIZE THE RESULTS OF YOUR CAMPAIGN

Every marketer wants to improve results and measure ROI. Here are a few customizable options to help ensure your success:

  
    Option 1: Co-op research.    
  • For $10k, you can add four brand recognition and category-competitive environment questions into CMI’s 10th Annual LGBT Community Survey® study (fielded every year from April 15-May 31) to gauge your current LGBT position in the U.S. marketplace. This can serve as a baseline, and to measure communications traction and market share growth year over year.

  
    Option 2: “Quick Pulse” custom survey.    
  • For $15k, a mobile-optimized Quick Pulse includes up to 15 custom questions plus 4 demographics questions (maximum 7 minute LOI), to help determine best market matches within the LGBT community (e.g. analysis by generations, geography, gender identity, relationship status, families, etc.). The Quick Pulse yields 600+ U.S. completes, sufficient for CMI to run comparison analysis by LGBT demographic segments. Costs may increase for fielding in other countries.

  
    Option 3: Full custom studies.    
  • This may include comprehensive surveys, in-person and virtual focus groups, in-depth interviews, etc. are available to design and implement for a range of $35k and up.

LGBT Roundtable Video

An informative group discussion about LGBT advertising


Company Overview Video

An overview of our services


Company History Video

An animated story of how we became who we are today


Interview Video

An interview with Todd Evans, CEO and President


Address & Phone Numbers

Rivendell Media, Inc.
1248 Route 22 West
Mountainside, NJ 07092

908-232-2021 ext 200

908-232-0521

info@rivendellmedia.com
sales@rivendellmedia.com


Todd Evans
President and CEO
todd@rivendellmedia.com

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